Evokes emotion while explaining what product does Explains what the product's end goal is Short 4 - 8 words Unique - uses unique words different from competitors Bold and large No technical explanation Example- Slack - Slack brings the team together, wherever you are Figma - Where teams design together Buffer - simpler social media tools for authentic engagement Airtable - create your way
3-4 lines Explains what problem the product is solving in simple language Example- Slack - With all of your communication and tools in one place, remote teams will stay productive no matter where you’re working from. Figma - Figma helps teams create, test, and ship better designs from start to finish.
CTA button just below the tagline
Sometimes with unique call to action Example- Loom - Get loom for free Figma - See how it works
Testimonials by users especially famous brands
Twitter mentions also used as testimonials (displayed on landing page)
Logos of known brands used
Story of users (how product helped them) along with testimonials
Logos of partners and integrated apps also displayed on landing page
Used on 6 out of 10 landing pages of which 5 had it placed just below the main tagine and CTA button1 Heading tagline CTA is followed by product screenshot in many cases Some pages have Video/Gif showing product use
Main features are disguised as a use case. Usually followed a CTA
Written in simple language